It’s About Brand Time – Own It.

Your customers are the lifeblood of your business. They are everywhere, and it doesn’t matter if you are working with distributors, partners, retailers, or retail media networks – someone else has already staked claims on who owns the customer and decides what’s best for them. Additionally, brands have seen more…

How To Maintain Customer Relationships

Although the focus of this blog (and of most Internet marketing campaigns) is lead generation, there’s a danger in going too far. As any business owner knows, adding customers is infinitely more desirable than replacing customers. If you neglect your existing customers and take them for granted, you’ll be running…

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